Measure Direct Mail Advertising with Data Mining

According to a recent Small Business Marketing Survey released by Pitney Bowes, an astounding 80% of small business marketers do NOT measure direct mail. Additionally, 73% do not measure email. This is where Triadex’s Data Mining and Tracking Services can help.

Look-A-Like Reports

Look-Alike data mining reports analyze your customer list. Next, it overlays the data with demographic, income, life events and other features. This helps determine the key traits of your customers. In other words, it helps you to see what your customer’s lifestyles “look like.”

Then, we give you a list of potential new customers who also “look like” your successful customer lists to send plastic postcards, menu mailers, gift card mailers, and more.

How it Works

First, you send us a list of your best customers. Then, we analyze the file and match specific criteria in our database. Finally, we send you a list of new records with similar traits that can include:

Profile Your Prospects

• Geography
• Age
• Gender
• Education Level
• Marital Status

• Income
• Net Worth
• Number of Adults
• Number of Children
• Credit Card Users

• Preferred Retail Store Type
• Number of Vehicles
• Life event
• Housing Type

Additionally, our data mining system will calculate your list’s Market Penetration Index (MPI). This allows you to define its market potential. The higher the MPI, the greater chance you have to break into that area. Subsequently, research shows that records with MPI above 120 are your best customers.

Features & Benefits

• Assess your list’s MPI.
• Lets you mail to those who share features of your best customers.
• Analyze elements that indicate your customer’s purchasing tendencies.
• Shape future offers by finding your best customers’ key traits.
• Increase your customer base by “cloning” the customers you already have.
• Grow sales by basing your marketing tactics on facts, not guesses.
• Save money by only mailing to customers who “look like” your best clients.

MailBest

MailBest is a data mining regression analysis. First, we can analyze a sample of your customer list using over 1,100 demographic features. Second, hundreds of thousands of combinations of these features are applied.

This is done to find out which combinations are the most common among your list. Finally, we create a personalized data mining report that identifies YOUR top prospects within the desired area.

Data Mining for an Improved Direct Mail List – How it Works

• First, you send us a list of your best customers.
• Second, we use 700+ data points on 200 million consumers to find what makes your best customers unique.
• Third, once we have this information, we put together a mailing targeting similar prospects.

In short, MailBest data mining allows you to identify obscure traits your customers have in common. The traits that help impact their decision to do business with you.

Features & Benefits

• Help your bottom line by growing your customer base.
• Learn more about your best customers.
• A positive ROI will let you fund further advertising.
• Mail to a list of prospects who share the features of your best customers.
• Shape future offers by finding your best customers’ key traits.
• Grow sales by basing your marketing tactics on facts, not guesses.

Contact Triadex Services today for more information about our data services and direct mail services!